Purnell Motors Supports Surfing Sutherland Shire

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Purnell Motors was pleased to be represented at the recent launch of the Sydney International with Land Rover Ambassador Sally Fitzgibbons.  The Sydney International Beach Festival will form part of the areas “Surf Retrospect” celebrations, being held in Cronulla throughout October, with the Sydney International set for November 2-5

The launch also highlighted a new sponsorship agreement between Surfing Sutherland Shire and Purnell Motors – Jaguar/Land Rover. Founded in 1951, Purnell is a family owned business built on a philosophy of commitment, excellence, and expertise. The Purnell team is focused on product knowledge, p
roduct dedication and delivering outstanding value to our customers. Our success is built around repeat and referral business.

They are excited to be the major sponsor of Surf Retrospect 2016 and are looking forward to supporting our local surfing community during the event window. jaguar-cars-logo-emblem

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Cronulla announced as destination for the final women’s QS6,000 of 2016 Season.

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Sally Fitzgibbons is set to host the Sydney International Pro, which will form part of an inaugural International Beach Festival at Cronulla from 3 – 6 November, 2016. The four-day event which will showcase our iconic lifestyle where sand meets sea. As host, Fitzgibbons wanted to offer an holistic beach lifestyle event which heralds healthy living alongside surf. To spearhead a new beach culture cross-over the festival will include a WSL Women’s (Qualifying Series) QS6,000, plus a fun run, ocean swim, Ironwoman Invitational, beach fashion exhibits, live fitness workouts, kids zone, organic markets and an open-air cinema.

“This is a great opportunity for women’s surfing, we will have some of the best female surfers in the world here along with local boardriders, a girls junior comp and a Pro Assist for groms, it’s only fitting that we bring them together in a nostalgic setting like Cronulla Beach. It’s a fantastic chance for Sydney to get behind women’s surfing and be part of an amazing beach culture festival where we have something for the whole family.”

WSL Deputy Commissioner Jessi Miley-Dyer is over the moon about the inclusion, and the planned lifestyle activations surrounding the event.

“This event will be a fantastic addition to the QS as one of the biggest women’s events in Australia, and I’m excited to be finalizing the Women’s CT qualifiers in Sydney,” Miley-Dyer said. “It will be hugely important in deciding the overall rankings for the 2016 Women’s Qualifying Series. The Sydney International will also be a celebration of women’s sport and will include plenty of activities to involve the whole community in what is sure to be an action packed weekend.”

Australia’s beach culture isn’t more proud than that of our Aussie female surf stars, and The Sydney International is expected to attract a high quality field as it will be the last chance for athletes to secure points before the final Championship Tour event of the season in Hawaii.

Sutherland Shire Mayor, Carmelo Pesce is proud to have the first Sydney International take place in Cronulla. “This is a great opportunity to showcase to the world what Cronulla has to offer, in the surf, on the sand and in the streets, shops and restaurants. We’re really proud to be hosting the International Beach Festival and the world class women’s surfing event. Women’s surfing in Cronulla dates back to the Kurranulla Wahinies in the 1960’s and continues to this day with the strong local club, the Cronulla Girls Boardriders.”

The first of the International Beach Festival’s major partners announced is Jewel Residences, a multi-million dollar residential development project being built by the Wanda Ridong Group. The Director of Sales and Marketing Lucas Wilson said, “We’re proud to be an inaugural partner and play a part in establishing this exciting, world-class event that provide a platform for emerging female athletes to be celebrated and to own the limelight.”

Surfing Sutherland Shire exists in a ‘custodial role’ for surfing in Cronulla.

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We promote surfing as a clean and healthy lifestyle for women and men of all ages. Our position is to work with all stakeholders and be the representative peak body for surfing in the district, advocating for the interests of the entire surfing community. This is partly achieved through regular engagement with Surfing NSW, Government, Business and user groups with the aim to ensuring that access to and enjoyment of the beach environment is protected for all members of our community.

The Sutherland Shire was first represented as a region by the Cronulla Boardriders Association which formed around 1970. In the late 70s the name was changed to the Sutherland Shire Surfing Association and later still Surfing Sutherland Shire was settled upon.

The association was originally established to run local regional titles for the purpose of selecting members that would represent the region at Zone, State and Australian titles. In 2015 Surfing NSW was split into nine regions, all of whom execute a variety of local surfing events and Surfing NSW programs at a grassroots level. Each region is represented by a Regional Director listed below. The Cronulla area now sits in the Surfing NSW structure under “Surfing Southside” which  administers surfing between South Head in Sydney to Cronulla.

These changes to the Surfing NSW structure, have evolved the mission of Surfing Sutherland Shire, to take on more of the custodial role for the areas’ rich surfing culture and history. In addition the association provides local administration and information to the areas Boardriders Clubs and assists Sutherland Shire Council in the development of Cronulla’s Heritage listed National Surfing Reserve and the Cronulla Surfing Walk of Fame.

Furthermore Surfing Sutherland Shire provides a focal point for celebrating milestones under the “Surf Retrospect” banner and supports junior development, team events and inter-club competition. We also partner with organisations such as Surf Lifesaving Clubs and in relation to environmental issues the Surfrider Foundation.

Surfing Sutherland Shire Undergoes Transformation

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Shire surfers have finally got a real voice with the formation of a new peak body to address all things surfing and beach culture related.

Surfing Sutherland Shire is an organization that has been formed after Surfing NSW amalgamated their South and East regions into one big body representing all competitive surfers south ot the Harbour.

President Andy Britton, a lifetime surfer and Cronulla local, said “equitable use of beach facilities and a voice for all things coastal related is vital in our seaside community, as is building a network of support for all surfing related clubs”.

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